SERVICES AND SAMPLE PROJECTS

On this page:
  Information Research  
  Market Assessments  
  Demographic Analysis  
  Internal/Utilization Assessments  
  Business & Service Line Planning  
  Database Analysis & Spreadsheet Modeling  
  Custom Maps  

Information research:

Market assessments: Demographic analysis:
  • Tabular and graphical presentations of a wide range of demographic variables (e.g., population, income, education) by age, gender, race/ethnicity, household size and other parameters for Census year 2000, the current year, and five year projections. Demographic data are available for geographies ranging from the full U.S. down to block groups and for just about everything in between (e.g., counties, zip codes, census tracts). We also adjust and aggregate data for custom geographic and service areas.
  • Calculation of population- and distance-weighted centroids for market areas. Particularly useful in analyzing potential new facility/site locations
Internal/Utilization assessments:
  • Detailed internal assessment of suburban hospital's services and utilization. Performed as part of a major strategic planning effort.
  • Summary of strengths and weaknesses of eight service lines for mid-size urban hospital facing financial challenges. Covered utilization data, market shares and key competitors, medical staff, relevance to mission, and financial contribution. Resulted in the organization deciding to withdraw from two service lines and expand three others.
View four pages of sample internal assessment charts.
  • Responsibility Charting exercise to streamline decision-making process for joint ventures being pursued by a consortium of four health care organizations. Responsibility charting is a technique that maps specific tasks vs. managers, and graphically displays authorities and responsibilities. In this instance it was performed as part of a two-day planning retreat; it often is very effective at identifying "bottlenecks" that prevent organizations from getting the job done efficiently.


Business & service line planning:
  • Detailed business plan for newly integrated Women's and Children's Service Line of hospital facing challenges of increasingly competitive market and severe erosion of physician loyalty. View one-page topic outline. Volumes for this service, which had been flat, increased by more than 30% in the four years following development of this business plan.
  • Business concept plan for a new venture involving the creation of an independent institute focusing on research and treatment of chronic liver disease. View one-page topic outline. The plan was an early step in seeking an affiliation with a major U.S. university as well as private funding for the project.
  • Review of internally-developed draft business plan to identify critical assumptions and possible weaknesses in the analysis and the proposed strategy.
Database analysis & spreadsheet modeling:
  • Easy-to-use profile software for acute care hospitals. Including pre-formatted data request and standardized report output, it contained all necessary formulas and exhibits, automatically produced summary tables, and eliminated the need for any duplicate entries, thus greatly reducing the potential for errors. View one-page topic outline. This linked-spreadsheet tool has been used many times by a top health care strategy consulting firm.
  • Customized, detailed analyses of National Hospital Discharge Survey (NHDS) data. We maintain several years of the raw data sets that allow us to make combinations and perform detailed analyses beyond what is reported each year by the National Center for Health Statistics NCHS). View a one-page example. One of the most useful of these has been an Excel spreadsheet summarizing the NHDS data (number of patients, patient days, ALOS, use rate) by DRG, by age group -- statistics not published by NCHS.
  • Each year we obtain Medicare inpatient origin data (by hospital by zip code) for the entire country directly from the Centers for Medicare & Medicaid Services. With this, we can provide a quick look at a hospital's approximate service area and market shares. Great for preparing proposals or for other times when you don't have detailed patient origin data available.
  • Design and application of the "SuperTree" decision tree model for developing and/or evaluating settlement offers for cleanup expenditures at Superfund hazardous waste sites. Approach included: Accounting of costs; Win-loss probabilities for key legal issues; Financial implications of decisions; and Net present value of costs, settlements and awards. Ms. DeSmidt was the first to apply a decision tree analysis to expedite resolution of these cases. SuperTree has been used extensively by the Environmental Protection Agency and potentially responsible parties.
  • Spreadsheet-based software used to compare and rank potential hospital affiliation/merger partners. Using publicly available data and importance weightings customized for each client, the analysis produced relative scores for all candidate hospitals in four categories and a single ranked list of potential partners. This model was used at the senior executive and board level for multiple consulting engagements.
Custom maps:
  • Color maps are an excellent way to display geographical information including market areas, local demographics, sales by region and customers by zip code. (Click here for more information about mapping zip codes.) Our maps are custom designed to meet our clients' specific needs. We often use them in our market assessments, and also offer custom maps as a separate product. We can prepare multiple versions to fit all of your presentation requirements, or deliver a basic map that you can modify yourself and use directly in your documents. Best of all, you don't need to buy and learn some esoteric mapping software: we deliver files formatted for use in Microsoft PowerPoint. View five pages of sample maps. (Stand-alone map prices start at $140.)

Reach us at: 
(703) 978-4074 (Virginia)
info@decisioninfo.com
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